Name: Anina Morel-Crossen

Internship Company: Warner Bros. Discovery

Title: Growth Marketing Strategy (Summer 2022)

What did you do during your internship?
I interned in the Growth Marketing Strategy team at HBO Max where I analyzed and built datasets including audience demographics, retail first views, and subscriber acquisition costs.

Using this analysis I translated insights into recommendations that would directly impact HBO Max's ability to hit revenue and subscriber targets.

What projects did you work on this summer?
As part of my final project, I analyzed the effectiveness of Pay-1 titles to-date (for example The Batman) with an aim to inform the content-merchandising strategy for Pay-1 titles during the remainder of the year.

Any recruiting advice?
Be prepared to hustle and rely on your peers